CentralNic unveils several new partnerships and integrations

Internet marketing platform specialist CentralNic reported a string of new strategic alliances and advancements in an update on Monday.

The AIM-traded firm said its commerce media arm Zeropark has been elevated to ‘tier 1 demand partner’ status by Sovrn, a major publisher tech platform which serves 500 million active consumers daily.

It said the status recognised Zeropark's substantial business scale with Sovrn, and highlighted CentralNic's ongoing dedication to transparency, compliance, and adhering to terms of service (TOS) and operational standards.

With the promotion, Zeropark would secure exclusive access to premium ad placements reserved for Sovrn's most reputable partners.

Moreover, a notable collaboration was formed between Zeropark and online travel agency Booking.com.

The alliance was intended to drive more vacation reservations on Booking.com via specialised advertising campaigns orchestrated by Zeropark.

Elsewhere, buy-now-pay-later provider Klarna had been integrated as a direct publisher within the Zeropark network.

The move would bring innovative advertising opportunities, augmenting the product discovery and buying experience for Klarna's substantial base of 150 million users.

Finally, CentralNic said its ad tracker Voluum had unveiled a fresh integration with e-commerce giant Shopify.

The no-cost integration would empower CentralNic clients to transfer conversion data from their Shopify outlets to Voluum.

“These recent strategic alliances are not just partnerships, they are a testament to CentralNic's unwavering commitment to innovation and collaboration,” said chief executive officer Michael Riedl.

“They seamlessly align with CentralNic's strategic objective to work hand-in-hand with industry leaders across all sectors we engage in.

“These partnerships not only further enhance the value proposition of Zeropark and Voluum for our advertisers and publishers; they also underscore our dedication to understanding and addressing the unique needs of our business partners.”

Riedl said CentralNic’s ability to secure premier companies as partners was a reflection of its understanding of respective value chains, and its commitment to fostering a symbiotic relationship to benefit all parties involved.

“This is not just about business growth; it's about shaping the future of the digital landscape together.

“We are committed to continuing our growth trajectory and further strengthening our partnerships.

“We believe these alliances will significantly contribute to our mission of shaping the future of the digital landscape.”

At 0804 BST, shares in CentralNic were down 0.15% at 129.8p.

Reporting by Josh White for Sharecast.com.